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Best E-Commerce Shopping Website in India

India is known for its large population. With a population of 1.37 billion, it is one of the most densely populated places in the world, second only to China. Despite this, Internet penetration among billions of people is quite low at 41 percent of the total population, approximately 500 million of the country's 1.37 billion population.

While Amazon leads the industry, local players like Flipkart and Myntra (both backed by US retail giant Walmart) are not far behind.

Top 10 Indian Ecommerce Sites

Although the e-commerce sector in India is still in its early stages of development, this market has great potential; with so many people, there is enough space for players big and small to get a big piece of the ecommerce pie in India.

1. Amazon

Amazon tops the list in terms of monthly active users (MAU) in India. The American giant is one of the experienced e-commerce players in the country, having launched its website in India in 2010.

Since launching in India in 2010, the site has received around 322.54 million monthly visits, making it the top-performing site in the country to date.

However, they also offer a variety of other products in categories such as Echo and Alexa, Amazon Prime Digital Media, Men's Fashion, Women's Fashion, Home, Groceries, Sports, Automobiles, and more.

2. Flipkart

As the largest national e-commerce company in India, Flipkart went head to head with Amazon for the top spot.

Flipkart, founded in India in 2007, is an all-online retailer that sold a 77% stake in Walmart in 2018 for $16 billion.

However, it also offers a wide range of merchandise including TVs and home appliances, clothing, furniture, sports, books, and more.

3. Meesho

Unlike Amazon and Flipkart, Meesho is not an e-commerce marketplace. Rather, it is a social commerce platform that allows retailers to interact directly with users and sell products to them.

He is also planning a live business presentation for the end of the year. However, the consumer-to-consumer (C2C) approach has also led to controversy on the platform, such as counterfeit luxury items and fake orders.

4. Alibaba

Alibaba is a major and globally recognized e-commerce player founded in 1999 in China. It is owned by Alibaba Group Holding, a huge multinational conglomerate that specializes in everything related to online trading, from e-commerce to online retail, the Internet and technology.

Far ahead of its Indian rival Flipkart, Alibaba offers similar product categories including home & kitchen, tools & hardware, rubber & plastics, electrical & accessories, vehicles & accessories, toys & hobbies, consumer electronics, apparel and more.

5. Snapdeal

Another e-commerce giant based in India, Snapdeal is an online shopping platform that has gained a lot of attention from customers and investors.

While the biggest category Snapdeal buys is electronics, the online store also offers other product categories including home and kitchen, fashion, toys, beauty, health, books, etc.

6. Myntra

Myntra is a gaming-only e-commerce website launched in India in 2007 and has since become one of the leading fashion, home and lifestyle e-commerce websites in the country. The sale of Flipkart in 2014 and the acquisition of rival Jabong.com also fueled further growth.

As a fashion retailer, Myntra offers a wide range of international and local brands, including men's, women's, kids' and homewear.

7. Ajio

Ajio is a fashion platform and a close competitor to Myntra. In fact, it surpasses Myntra in terms of downloads. The platform even outperformed Myntra during the 2021 holiday season.

8. OLX

In the OLX Global Classifieds app, users list items ranging from cars to electronics to real estate. OLX India was launched in 2007 and competes with the Indian company Quikr.

9. JioMart

JioMart is an online grocery store launched in 2020. Its parent company, Indian conglomerate Reliance, is reportedly looking to enter the competitive fast food segment with JioMart soon.

10. BookMyShow

BookMyShow India is the number one online ticketing company in India. Since its opening in 2007, it has provided ticketing services in five countries including the United Arab Emirates, Sri Lanka, the West Indies and Indonesia.

BookMyShow India is a one stop shop for Movies, Events, Plays, Sports, Events and Souvenir Tickets as well as entertainment fan merchandise and fan merchandise sales. Its main investor is the globally recognized company TPG Growth.